Moral philosophy offer a number of high moral theories that aim to answer the question of what the right thing to do it, each with their own strengths and weaknesses. Utilitarianism is a high moral theory that tends to have strengths in problems at a societal level, and the cost-benefit principles are shared with much of Western economics. Developments in utilitarian thought by those such as Peter Singer have drawn on these maximising, agent neutral and consequentialist principles to formulate an approach for the individual that requires them morally to give to a point of marginal utility. The arguments presented for such an approach are sound and coherent, and in theory applicable to the individual in a way that may maximise the good in society overall. However, principles of decision theory state that an individual’s psychology functions in a much different way to the strictly logical, relying on heuristics or rules to make day to day decisions. This presents a problem for attempting to apply strictly logical principles to practical situations, as can be identified in the isolation of situations. Further, approaching life with the strictness required of a maximising utilitarian approach would mean that much of what is meaningful is left to be desired. I argue that for these reasons, an individual should take a satisficing rather than maximising approach to morality, and set rule and standards that allow them to remain altruistic to others in the world, and not remain at odds with their psychology or desires for a life inclusive of various experiences.
An argument for a satisficing approach to pulling the drowning child from the pond
When considering what the ‘right thing to do’ is as a society, organisation, or individual, many factors come into play. Traditionally from a philosophical point of view, high moral theories have offered accounts of frameworks that can be used to make decisions. These date back to include Aristotle’s Virtue Theory, to Kant’s deontology, and consequentialist moral theories, including utilitarianism. On a more individual level, we often rely on intuitions and mental models to judge situations and make decisions, including those that may be considered moral or ethical. Decision theory is a field of science and philosophy that seeks to investigate the factors that drive an individual’s decisions, and is a rapidly expanding space of psychological research (1).
In this essay I will assess the application of utilitarianism to moral decision making on an individual level and will therefore no further discuss alternative moral theories. I will discuss the application of a utilitarian framework to day-to-day decisions an individual may face, and highlight the tensions and difficulties that may arise between intuitive decision making and utilitarian guidance. Then, I will discuss how the cost-benefit model is highly effective in making decisions at the level of society, but has a more limited utility in the case of the individual. I will conclude that while individuals should follow the utilitarian reasoning that we have an obligation to help others outside of our immediate vicinity, we should do so in a way as to not interfere with living a life that is allows for personal experiences, enjoyment and relationships.
Introduction
Utilitarianism falls under the umbrella of consequentialism, differentiating it from other high moral theories in that it is the consequences of actions that alone carry the moral weight of an action, intentions and motives are disregarded. John Stuart Mill, one of utilitarianism’s greatest modern proponents, outlines the aim of the theory as aiming for the greatest possible happiness, for the greatest possible number of sentient beings (2). Inherently, a requirement of the utilitarian approach is that of impartiality on the part of the individual. For an act to be judged as morally good, the perspective must be taken from the view of a ‘benevolent spectator’, utilitarianism is an agent-neutral moral theory. This is a particularly important point and relevant to our discussion in this paper, given that individuals often weigh the interests of those in proximity to themselves more heavily, and certainly put greater emphasis on the interests of themselves, than on the interests of others unknow to them.
Within utilitarianism the discussion of how one should go about achieving and measuring the outcome of ‘happiness’ is contested. There is disagreement as to whether acts and their likely results should be what is assessed from a moral point of view (act utilitarianism), or whether a set of rules which seeks to maximise ‘utility’ should be the focus (rule utilitarianism). From a societal level, issues such as whether we should be aiming to maximise the mean happiness experienced for all individuals (average utilitarianism), or the absolute amount of happiness experienced across the entire population (total utilitarianism) remain contested, and have led to the formation of a new area of study known as population ethics (3).
For the purposes of this paper, the distinction I’d like to draw greatest attention to is between that of maximising and satisficing versions of utilitarianism (4). Maximising utilitarianism states that an act is only permissible if it is the single act that most maximises a desired outcome, for instance if a maximising consequentialist were to aim to save as many lives as possible, the only moral thing to do would be the act that saved the most lives possible. The demandingness of maximising utilitarianism is quite clear. Satisficing utilitarianism argues that an act is morally permissible if it meets some minimum standard, and hence there may be multiple versions of moral action in any given circumstance. In the example of saving lives, there may exist an arbitrary number above which it would be considered morally acceptable to save.
We have used ‘happiness’ as a term for the outcome utilitarianism seeks to achieve, however this too is a contentious issue that cannot so simply be dismissed. Since the conception of utilitarianism, Epicuris, Benthem, and Mill have all more or less equated utility with the presence of pleasure and absences of pain. Mill states in his 2000 work “actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness” (2). This is considered the basis of hedonistic utilitarianism. A differing approach, known as preference utilitarianism sees actions right in so far as they meet the preferences of agents being acted upon.
A maximising version of preference utilitarianism was made popular by Australian philosopher Peter Singer, in his landmark paper Famine, Affluence and Morality (5). In this paper Singer argues that given the abundance of famine and suffering in the world, those who live in relative affluence have a moral duty to give financial and other aid to those in greatest need, in the most effective way possible, to the point of marginal utility (i.e. to the point where giving any further would put one in a worse off position than those who are being given to). He concludes:
“It follows from what I have said earlier that we ought to give money away, rather than spend it on clothes which we do not need to keep us warm. To do so is not charitable, or generous. Nor is it the kind of act which philosophers and theologians have called “super-erogatory” – an act which it would be good to do, but not wrong not to do. On the contrary, we ought to give the money away, and it is wrong not to do so.”
There is an abundance of suffering, famine and other less-than-utile things in this world, enough to absorb (almost) any one individual’s resources. If we follow the arguments laid out by Singer to their conclusion we arrive at the point where we should be giving to the point of marginal utility, that is, to the point where giving any further would mean putting ourselves in a position of poverty. From this line of thought, a new branch of philosophy has emerged known as effective altruism, where the argument is made that ones career, lifestyle choices and donations should be aligned with our moral obligation to maximise the amount of good that we do in the world (6,7). On a large scale, a maximising approach such as this is useful and tends to allow for calculus and cost-benefit analyses. It treats individuals as equals and aims to maximise the good, for the most amount of people. However, when applied to an individual’s life, the obligation to do good in the world is placed above traditionally and intuitively held human values, including preferential treatment of friends or family, and requires one to take a practical and truly agent-neutral stance, valuing the pleasures and desires of themselves with that of others, across the globe. How well does this hold up for the individual, given the significant demandingness, and how much weight should it be given when making choices about our individual lives?
Individual Choices
If we accept the demandingness that is required from this version of utilitarianism, our day to day lives would appear very differently. Given the scale on which suffering exists in the world, it would obliterate all individual desires and motives and lead us to conclude that near all our resources should be directed away from ourselves and those around us to areas in which more good can be performed with them. This approach holds up well in economic, policy, or business decisions, allowing for cost-benefit analyses to implement the most effective interventions possible. In the area of global health, cost-benefit analyses allow us to contribute maximally to the good of the health of the population we’re seeking to intervene on from the set amount of resources available (8). In the setting of an organisation or business where the existence of the entity is purely to fulfill a desired outcome, the ethic of attempting to maximise this outcome by way of cost-benefit calculus seems relatively non-controversial. For the individual however, it is not so straight forward. For the purposes of this paper we will discuss a version of preference utilitarianism, that the individual’s primary purpose is in seeking to fulfil their preferences. We may even extend this to the point in which an individual seeking appreciation of the aesthetic, or of unique experience, is all in pursuit of the satisfaction of preferences. Given the level of demandingness maximising preference utilitarianism puts upon us, we would need to fully negate our individual preferences to work toward achieving what Singer describes as marginal utility. Singer states we should give to the point where “giving more would cause oneself and one’s dependants as much suffering as one would prevent in Bengal” (5). For most individuals this level of giving would necessitate giving up many of the pursuits that one see’s as satisfying their preferences.
Let us explore a few examples of relatively mundane and everyday scenarios that an individual may encounter, and how a maximising preference utilitarian approach may differ from that of ‘regular’ human decision making, then comment on whether we would see it reasonable to take one approach over the other. We will consider an individual, buying a new pair of shoes, buying a new couch, deciding on the logistics of catching up with a friend for dinner, and planning a holiday.
An individual buying a new pair of shoes may be doing so out of necessity, i.e. they don’t have a functional pair, or out of want, i.e. they would like an additional pair for some other reason than strictly functional. For the purposes of this example, let’s consider the latter, as the former could be fairly easily justified. If we adhere strictly to our utilitarian foundations, the shoes would at most bring us some mild level of happiness, for a short period of time, before blending into the bottom of our spare room wardrobe. This gain must be weighed against the value that the resources may have had if utilised elsewhere, for instance donated to a charity providing bed nets for those in a malaria endemic area. The evaluation that needs to be made here is relatively straight forward from an agent neutral standpoint, the potentially lifesaving use of the money is far more morally acceptable than the individual preference satisfying shoe purchase. Even on an individual level, it would not be too much for an altruistically inclined individual to realise the greater moral worth of the donation. This is not the ethos commonly expressed by our modern consumer society, but if we are accept at any level Singer’s arguments, it is a conclusion that would be quite obvious. On an individual level therefore, the negation of excessive individual consumer purchases in order to use resources in a more altruistic fashion seems like a reasonable conclusion, as guided by preference utilitarianism.
Now for the couch. Let us assume the individual in question has had their old couch for several years and it had subsequently been worn out, to the point of being unusable. Having a couch is by no means a necessary part of life, certainly much less so than clothes to keep you warm, or shoes to protect your feet. However, it could certainly be argued that having one, improves your quality of life to some extent. Most everyone living in a Western developed nation would be able to recount flopping onto the couch after a long day, or relaxing to watch a favourite movie, both experiences which doubtlessly constitute some level of wellbeing or happiness. The purchase of a couch therefore represents a non-essential, but beneficial purchase for the individual. The strict maximising utilitarian may conclude that this money is far better donated, as if used effectively would perhaps save an entire life, can we really argue that a couch is more important that a life? But this is perhaps not reasonable, as if we accept this reasoning for the case of the couch, won’t we reduce our couch-less individual to a life in which they’re eating canned beans on the floor of a cold run-down apartment so that they can be maximising their donations? Peter Singer himself would argue that yes, this is the correct conclusion (9). As an individual, is a life devoid of anything excessive whatsoever, one that we would really want to lead? Maybe it would therefore be more palatable to find some middle-ground. Perhaps it is reasonable to settle for a couch that meets our minimum requirements to offer the comforts and experiences associated with being a couch owner, but not so far as to be in any way excessive in terms of style, size or luxury.
What we may conclude to this point is that it seems as though it is quite reasonable to accept the maximising utilitarian arguments, to a certain extent. It is reasonable to us to go without excess, for instance an extra pair of shoes, or a particularly stylish couch, but we should not go without things that are necessary for us to partake in what would be contextually considered a ‘normal’ activity, for instance, enjoying a somewhat comfortable sit after a day’s work. This is contrary the accepted notion by maximising utilitarians, that we should parse life back to its core necessities. These of course have been commentaries on material goods and needs, what is to be said about the other aspects of our being?
You have been invited by a friend of many years for a dinner and catch up. Some time has passed since you have seen each other, and you always look forward to finding out what she has been up to, and filling her in on your own life. This time, she has chosen the location for your catch up, a restaurant somewhere in the city, you haven’t heard of it. The evening roles around and you pre-emptively have a glance over the menu to see what kind of food you’re in for, to find the shockingly high prices. This is not the kind of place you’d normally frequent, and the cost of the meal certainly appears to be well beyond what is required for basic sustenance. Your friend however seems very excited for the experience, and for the opportunity to share it with you. How should we balance these competing priorities? The perfect maximising utilitarian may argue that, yes, indeed we should value our friendship and the shared experiences it entails, but how necessary is it that we visit a restaurant this expensive? Shouldn’t we be able to have a similar shared experience for a lower price, and put the addition costs to more altruistic a cause, even if this means pulling the pin on your friends choice of restaurant at the last minute, and risking damaging the relationship. Isn’t the use of the money in the hands of those who truly need it, more important than the chance of a damaged friendship on your part?
The tension becomes clear here between what the maximising utilitarian view holds for the individual, and the nuisanced situational considerations that fall beyond the scope of a simple ‘cost-benefit’ analysis. Whist the cost certainly may be reduced in cancelling the dinner, and the time could still be spent together, there would be a loss to the quality of the evening on account of the planning and consideration the individual’s friend has put into it. Further, if we accept that we should take an approach that allows us to have an acceptable experience from the minimum cost, are we not obliged to spend considerable time and effort on this moral calculus to ensure that no time, effort or money is wasted? Does this mean there is but one moral situation we can arrive at, the point at which the curve of cost and benefit reaches its peak point of inflexion? Social interaction and quality relationships formulate much of what is valuable in life (10), to do away with the quality of these for the sakes of a benefit to others is to truly embody an agent neutral theory and maximise total wellbeing, with disregard to your own.
Maximising and the Individual
Utilitarianism, and more specifically the maximising version of it, offers an enticing approach to economic and public policy. For the utilitarian policy maker, we need to decide on decisions that allow maximum ‘utility’ for the maximum number of people. The commonly phrased cost-benefit analysis embodies the ethos of the approach and is widely accepted at a societal level. Utilitarianism is closely linked to the free market economics of many Western societies that aims to maximise production and minimise costs. This approach is not without criticism. Famously Sen criticised the utilitarian approach, specifically in using utility as the measure of success, arguing in favour of a more nuanced approach that viewed individuals in terms of the their functionality, and the capabilities they had to live a ‘good’ life (11). Nonetheless, the free market dominates much of the Western world and forms a structural basis for our societies.
It is not surprising then, that the same ethos that has allowed for the development of society over the past centuries is implicated on the individual. Maximising utilitarianism, especially the version touted by Peter Singer and many effective altruists, is certainly one version of this. One popularised and controversial idea identified with this group of consequentialists is that one should care equally or more for the strangers in the world as that of their own family (12), with the line of reasoning going something like the following: If we agree all individuals have an equal claim to life, we should not preference assisting those who just so happen to be in our vicinity, or who just so happen to share some portion of our genetic material, to do so would be arbitrary, against logical reasoning, and would violate our claim that all individuals have an equal claim to life. The agent neutrality required by this form of utilitarianism that acts as such a strength at a societal level, goes sharply counter to personal intuition and preference at a personal level. We are left in a position where we must decide whether the obligation to do what is right outweighs what is intuitive and ultimately satisfies our desire for wellbeing. As we have explored in the above examples, to take on the position of meeting the demandingness of maximising utilitarianism, would mean compromising on many of the parts of life that make it most worth living, relationships, experiences, and even the enjoyment of a comfortable couch.
Although the question of what we are trying to maximise with utilitarianism is controversial, we can grasp that it is within the realm of ‘happiness’, ‘wellbeing’ or ‘utility’. All of these end points are necessarily individual experiences, if we assume our conscious experience is individualistic. Thus, as individuals, there must be some level of responsibility we bear to ensure we ourselves experience happiness, wellbeing, utility, or whatever we may nominally call the outcome of interest. At the maximising end of the utilitarian spectrum, we’re necessarily asked to reduce this concern for our intrinsic wellbeing to be in proportion with than of every other individual in existence, to a fraction of a billionth of our total consideration, with the caveat we should not go beyond the point of marginal utility where we would create a requirement for ourselves to be the ones in need of aid.
What if each and every person discounted their own wellbeing to the point of marginal utility? It may be argued that the world envisaged by this would be a more fair and just one, but wouldn’t it be more desirable for people to live cooperatively aiming to maximise the wellbeing for themselves and those around them whom they arguably know best and are best able to help, whilst maintaining some level of altruism toward strangers and broader society, and to not reduce their own wellbeing so much as to take away from the pleasures and experiences of life we’re agreeing to give up?
It is reasonable to believe that any individual may find it difficult to only consider their interests for one fraction of a billionth of their total life’s duration. So, what is the alternative for those who agree with the utilitarian premise, but not with the fraction of attention to self. If we adopt a satisficing, rather than maximising view of utilitarianism, we immediately relieve ourselves of the burden that is placed upon us by its maximising counterpart. We would still not find any justification for buying an expensive pair of shoes rather than donating, but perhaps if we had given a predetermined 10% of our income to charity that year, we would be justified in buying a comfortable couch to sit and enjoy.
The satisficing approach is a more psychologically realistic approach for humans, who tend to rely heavily upon heuristics for decision making and behaviours. Landmark work by Tversky and Kahneman has demonstrated that people tend to fall back on set ‘rules’ or heuristics rather than rational reasoning for many of the decision we make (13). Decisions about morality are no exception to this. It fits therefore, that as humans with a certain psychology, that a rule-based approach that is in keeping with a satisficing consequentialism would be a good fit for a framework of moral action to carry out in the real world. In taking this approach, we’re not burdened with the constancy of making cost-benefit analyses for each decision we’re faced with in our day to day lives. Of course, this does not mean we can simply go about life without regard for morality, indeed we should still consider seriously the obligations that Singer lays out to help those in greatest need, it is just how we should go about trying to fulfill this moral obligation.
The consequentialist community has acknowledged this requirement and it has become evident in recent years. The development of branches within the effective altruist movements such as the Giving What We Can pledge (14) are reflective of the traditionally maximising communities move toward a more satisficing approach. The Giving What We Can pledge asks signatories to commit to giving 10% of their income across their careers, an amount which if universally taken up would be enough to eradicate much of world poverty. This is appealing to the individual, as they can pull the proverbial child from the pond without having to expend tireless mental effort to do so at cost to their own wellbeing.
Conclusion
Utilitarianism offers one approach to ethics as a high moral theory. Within utilitarianism, many approaches and dichotomisations exist, one of the more important of which is that of maximising versus satisficing approaches to our obligations. The work of maximising utilitarians such as Peter Singer is harmonious with the cost-benefit calculus-based approaches used to problems in global health, economics, and other quantifiable issues on a societal scale. However, the individual must also account for their own wellbeing, and psychology, and reducing oneself to a truly agent neutral standpoint is not realistic. Therefore, the satisficing approach to utilitarianism is a more appropriate approach for the individual, one that allows them to take part in all the experiences of life, and help their fellow man through rule-based altruism.
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